The Authority Accelerator
Six Months. Seven Modules. One Transformation.
From knowing you’re good at what you do, to being known for it.
You’ve been building something genuinely worth talking about.
You know it. Your clients know it. Your results prove it.
And yet journalists haven’t featured you.
Podcast hosts haven’t invited you.
The opportunities that should be arriving are going to someone else.
Someone less experienced, less impactful and less genuinely extraordinary than you.
That gap isn’t a talent gap.
It isn’t a skills gap, a confidence gap, or a “I just need one more thing gap.”
It’s an authority gap.
And it closes the moment you stop waiting for someone else to recognise what you already know about yourself.
It closes the moment you start showing up as the full, forensically clear, completely pitchable version of who you actually are.
That’s what The Authority Accelerator is built for.
Our clients feature in…
THE 21 DAY PROMISE
Most programmes promise transformation over months. Together, we create momentum in weeks.
Here’s what becomes possible in your first 21 days inside The Authority Accelerator:
GROUND
DISCOVER
PITCH
Day 1 – 7
OWN WHO YOU’RE BECOMING
Identity & authority work that changes everything before you say a word
Day 8 – 14
SEE WHERE YOU FIT IN THE MEDIA LANDSCAPE
Which publications, podcasts & journalists need your story & expertise
Day 15 – 21
SEND YOUR FIRST PITCH
A real pitch. A real journalist. Built on your actual story.
Most people skip the first part and wonder why it takes them years to get the results they want.
You’ll be there in three weeks.
WHAT THE AUTHORITY ACCELERATOR IS
Six months of becoming the most recognised expert in your industry, at your own pace, with Laura beside you every step of the way.
Not a course you buy and forget. Not a group programme where the most vocal person gets all the attention.
A vault of forensic content, a direct line to Laura and a community of founders who are doing the work — seriously, consistently and without apology.
HERE’S WHAT’S INSIDE:
MODULE 1: GROUND
Before you pitch a single journalist, you need to know who you are outside your inner circle. Module one is the identity and authority work that most PR programmes skip entirely, and the reason most pitches fail before they’ve been sent.
The Identity Shift. The Authority Audit. The Permission Slip. The Authority Declaration.
This is the work that makes everything else possible.
MODULE 2: OWN IT
Your message is the bridge between your authority and the journalist who needs to hear about it. Module two is where you get forensically clear on what you actually stand for, and how to say it in a way that stops people scrolling.
Messaging Psychology. The Belief Flip Process. Say What You Mean.
Say the true thing. Not the safe thing.
MODULE 3: SAY IT
Your story needs a shape. Your expertise needs a hook. Your bio needs to do more than list your credentials. Module three is where your message becomes pitchable — specific, compelling and completely yours.
Your Message Formula. The One-Liner Mic Drop. Your Media-Ready Bio.
The version of you a journalist actually wants to feature.
MODULE 4: THE PITCH
The forensic why and how of pitching yourself to the press.
Not templates. Not generic advice. The specific, strategic, entirely personal work of understanding what your story is, where it belongs and how to get it in front of the right people.
Finding Your Angles. Writing the Pitch. Following Up. Pitch Pitfalls.
Send the pitch. Own the response.
MODULE 5: GET ON THE MIC
Podcasts are one of the most powerful visibility tools available to a founder, and one of the most consistently underused.
Module five is where you identify the right shows, write the pitch and show up as the authority your listeners need to hear from.
Research. The Podcast Pitch. Show Up and Shine. The Strategic Multiplier.
Your voice. Their audience. Your expertise. Amplified.
MODULE 6: DO THE WORK
Implementation is where most people stop.
Module six is where you keep going, with live group hot seats twice a month, pitch feedback, momentum and accountability that means the work actually gets done.
Knowing is not enough. Doing is the difference.
MODULE 7: BECOME HER
Six months in, something has shifted.
Not just in your PR presence, in how you see yourself.
Module seven is where you acknowledge how far you’ve come, integrate what you’ve learned and step forward as the woman who is already known.
Reflections Then and Now. Your Authority Wins. The Woman You’re Becoming.
She was always you. Now everyone else knows it too.
IMAGINE THIS…
Six months from now you could be the founder journalists reach for when they need an expert voice.
The name that arrives in rooms before you do.
The person your ideal client finds in a publication she trusts and thinks; “yes, this is exactly who I’ve been looking for.”
So that you pitch with confidence and hear back.
So that you get featured consistently, not just once.
So that clients find you through the press and arrive already convinced.
So that your reputation compounds long after any single feature has been and gone.
So that who you were when you arrived is not who you are when you leave.
Client Love
★★★★★
HOW IT WORKS:
The Vault. All seven modules available instantly from day one. Work at your own pace, in your own order, on your own timeline.
No waiting. No drip feeding. Everything you need, immediately.
The Telegram Community. Direct access to Laura and a small group of founders who are doing the work alongside you.
Questions answered. Pitches reviewed. Momentum maintained. Monday to Friday.
Your 121 Strategy Call. One forensic, personal, completely focused strategy session with Laura at the start of your journey.
We map your story, your media landscape and your first 90 days. Everything that follows is built on this foundation.
Twice Monthly Group Hot Seats. Live, communal, implementation focused. Bring your pitch. Bring your questions. Bring the thing you’ve been sitting on. Get the feedback that moves you forward.
MEET LAURA
Laura Perkes has spent 22 years doing one thing with extraordinary consistency, getting founders featured in the publications, programmes and podcasts their ideal clients actually read and listen to.
She has worked with over 150 founders to secure coverage in outlets such as: The Telegraph, Forbes, Grazia, Stylist, Good Housekeeping, GB News, This Morning and BBC Radio. She is the author of the Amazon bestselling book How To Get PR and the creator of the podcast What Is Public Relations?
But the coverage is never the point.
What Laura actually builds is the version of you that a journalist can’t ignore. The story that’s forensically yours. The authority that compounds long after any single feature has been and gone.
The Authority Accelerator is where that work happens.
Your reputation should arrive in rooms before you do.
THE AUTHORITY ACCELERATOR IS FOR THE FOUNDER WHO:
Has been building something genuinely worth talking about and is done waiting for the world to find out about it
Knows her story is pitchable but hasn’t yet found the version of it that a journalist would open
Has tried pitching before; a journalist request here, a podcast application there, but the results that felt inconsistent and slightly demoralising
Is ready to do the work. Not passively consume content. Actually do the work.
Understands that PR is not a shortcut. It is a compounding asset that pays for itself many times over when it’s built on genuine authority and a real story.
THE AUTHORITY ACCLERATOR IS NOT FOR:
Someone still working out what they do. If the foundations aren’t solid yet this is not your moment.
Someone who wants to be handed a formula. The work inside is forensic and personal. It requires you to show up, think deeply and do the uncomfortable thing of getting completely clear on who you are and why that matters.
Someone looking for quick wins. Six months is the minimum because six months is what it takes to build something that actually compounds.
THE INVESTMENT
£397 per month. Six month minimum commitment.
What becomes possible in six months:
Your first feature in a publication your ideal clients actually read.
Your first podcast appearance in front of an audience that needs what you do.
A bio that makes journalists stop scrolling.
A pitch that gets opened, read and responded to.
A media presence that compounds, long after the six months are over.
WHAT HAPPENS NEXT
You join. You get immediate access to The Vault. Your 121 strategy call is booked. You start.
Not next month. Not when you feel ready.
Now.
Because the journalist writing a story about your industry right now doesn’t know your name yet.
Six months from now, they will.
FREQUENTLY ASKED QS
How Much Time Do I Need Each Week?
The content is self paced so you choose. Most people spend two to three hours a week on the vault content plus the twice monthly group calls. The more you put in the more you get out, but there’s no minimum requirement beyond showing up for yourself.
Do I Need Any PR Experience?
No. The Authority Accelerator starts with identity and authority work before it gets anywhere near pitching. You’ll be ready to pitch by the time we get there, whether you’ve pitched before or not.
What If I've Tried PR Before & It Didn't Work?
Most pitching fails for one reason — the story wasn’t shaped for a journalist to say yes to. The Authority Accelerator fixes that at the foundation level. Not with templates. With your actual story, forensically built.
What Happens After Six Months?
You can continue at £397 per month, upgrade to Proximity — Laura’s inner circle where journalist relationships are built and opportunities come to you — or access journalist requests independently via the post-accelerator subscription at £149 per month.
Can I Join At Any Time?
Yes. The vault is always available and the Telegram community is live. Your 121 strategy call is booked when you join. The twice monthly hot seats run on a fixed schedule – you’ll receive the dates when you join.