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Articles, advice and tips to help
you boost your business’ profile
PR MYTHS BUSTED! MYTH #5: PR IS ONLY FOR BIG BRANDS
8 STEPS THAT WILL GET YOU READY FOR PUBLICITY
PR MYTHS BUSTED! MYTH #4: PR IS EXPENSIVE
THE RECIPE TO PR SUCCESS? MASTER YOUR MESSAGE
PR MYTHS BUSTED! MYTH #3: PR TAKES TOO MUCH TIME
PR MYTHS BUSTED! MYTH #2: NO-ONE WANTS TO KNOW ABOUT ME
PR MYTHS BUSTED! MYTH #1: PR IS HARD
HOW TO GET PUBLICITY DURING A GLOBAL PANDEMIC
WHY YOU NEED TO NAIL YOUR BRAND BEFORE GETTING IN THE MEDIA
OBJECTIONS ARE NEVER ABOUT THE MONEY, HONEY
HOW TO TURN YOUR STORY INTO PR GOLD
HEARING CRICKETS? WHY YOU SHOULDN'T FREAK OUT WHEN A JOURNALIST DOESN'T REPLY
BUSINESS LESSONS LEARNED FROM REALITY TV: I'M A CELEB
WHY PR ISN'T ABOUT YOU: IT'S ALL ABOUT YOUR IDEAL CLIENT
PR ISN'T THE (ENTIRE) ANSWER
