During this five-part blog series I’m going to be exploring some of the beliefs that people have around PR, looking into where that belief has come from and then of course, setting the facts straight.


In this blog I’ll be exploring myth #1: PR is hard.


Before we go down that road, I’d like you to answer the following questions:

1. If something is hard should you avoid it?

2. If something is hard does it mean that it can’t be done?

3. If something is hard to you get a greater reward for getting it done?


I truly believe that if everything was easy then we’d get bored. I mean, where’s the fun in being handed everything to you on a plate? What would you learn if you could already do everything you needed to do?


Life is for living, which means that we’re always going to meet polarities. You can’t have night without day, sunshine without rain, healing without pain, ease without hardship.


We always have a choice.


We’re in control of the decisions that we make.


So yes, we can take the hard option, but we also have the choice to take the easy option.


But then how do we know if something is easy or hard if we haven’t experienced it? The next logical option is to seek answers from people who have. But then what if their understanding of hard or easy is different from yours?


For me, running a marathon would be hard, but for someone who loves to run and trains every day to enhance their skill and performance, running a marathon would not be hard.


I personally love throwing weights around in the gym and doing big compound movements with a barbell. Would I say that it’s easy? No! But I enjoy it and I’m good at it so it drives me to want to get better at it.


With that in mind, maybe nothing is ever hard or easy, we simply enjoy it or we don’t. If we enjoy it then we naturally want to do more of it. If it’s hard then we either pledge to work on it to make ourselves better, or we choose to leave it to those who do love it.


Going back to the point of the blog, I now want to start to demystify this belief that PR is hard. Because anything will be hard if you choose it to be.


Our survey says.....

From experience, the people who say that PR is hard have maybe dipped their toe in the water and not been successful, therefore have made the assumption that PR is hard. And I get it, there are many things that I stop doing because it hasn’t worked out on the first attempt.


But who can honestly put their hand on their heart and say that they perfected something the very first time that they did it?


OR, worse than that, they know someone who dipped their toe in the water but wasn’t successful on their first attempt and they told them that PR is hard. And if they’ve said it then it must be true!


As with most things, as soon as you know the steps to take, or have a formula to follow you stand a better chance at getting results than if you were doing it with no instructions.


It’s a bit like baking a cake. You can have all the utensils and ingredients in front of you, but unless you have a recipe to follow you have no idea what quantities to use, what temperature to set the oven at, or even how long to bake the cake for.


It may be that you decide to give it a go, based on your experience of baking in general, or by trusting your instinct, but nine times out of 10 you’re not going to get the results you set out to achieve.


The same can be said about PR and getting in the media. Sure, you can give it a go based on the limited knowledge that you have, but if you’re given access to a formula that has been proven to work then you’re more likely to be impressed with the end result.


Now you just need access to that formula!


If only you knew someone who could provide you with that info……


Well, today could well be your lucky day, as you do know someone who can provide you with the formula that you need to get in the media and get the results you desire. Me laughing


There are two ways in which you can gain access to the winning formula that I’ve been using to get my VIP clients in the media for the past 15 years:

  • ‘Get in the Media’ online course
  • ‘Mastering Media Momentum’ 90-day intensive 121 programme


Both services will teach you the steps you need to take to get yourself in the media, it’s up to you to decide which service best suits your needs.


The ‘Get in the Media’ online course has been created for action-takers who simply want to gain access to my formula and start implementing it immediately. In fact, if you follow the modules then you could be pitching to the press within the first seven days!


You get lifetime access to the course material, you get invited into a private Facebook group and will get the chance to take part in a live Q&A with me each week.


‘Mastering Media Momentum’ has been designed as a mentoring programme for those who love hands-on learning with the human touch. It’s for those who want access to my winning formula but prefer to work 121 on a deeper, more personal level.


Over the 90-days you’ll be learning everything you need to know via Zoom coaching calls and will be set homework throughout the 90-days. You’ll also get 24/7 access to me to ask questions outside of our coaching hours.


At the end of both courses you will be able to confidently pitch your brand and your expertise to the media and will have achieved success at securing your own PR coverage.


You’ll have also learnt that PR myth #1 is just that. A total myth that has been created by those without access to a winning formula that has been tried and tested over a 15-year period.


As I mentioned at the start of the blog, we can choose how hard or how easy something is, but if you want it enough you’ll learn how to find a way, otherwise you’ll just find an excuse.


To find out more about the ‘Get in the Media’ online course, or ‘Mastering Media Momentum’ 90-day 121 intensive please do book a PR Pow Wow with me so that I can find out more about you, your business and your desires and I’ll prescribe the best PR approach for you.


Keep your eyes peeled for my next blog which will demystify PR Myth #2: PR is only for established brand.


To your elevated success! x








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