If you’ve worked with a business coach before you’ll know how important it is to get crystal clear clarity on the message that you’re sharing.
If you haven’t worked with a business coach before then trust me, it’s important to get crystal clear clarity on the message that you’re sharing.
Your message is what you share to invite people to learn more about you, how you work and the results that you deliver.
Your message is what entices people to get to know, like and trust you.
Your message is what you share in everything you do. From your website and blog posts, through to your social media posts and the emails/newsletters you share with your email list.
If you pay for Facebook ads, it always reverts back to your key message.
Your SEO key words should form the basis of your message and how it’s delivered.
When it comes to getting in the media it’s super important that you have a strong message.
- Your message will form the foundation of your news hooks. Everything you pitch to the press will come back to your message
- Your message will help you explain what you do to the journalist that you’re pitching to
- Your message will help journalists to get to know, like and trust you enough to feature you in their media outlet
- Your message helps you convey the results that you can deliver to your clients, the same result that you can deliver to the audience of the media outlet you’re featured in
If a journalist doesn’t understand your message then you won’t get featured.
If your message isn’t clear a journalist won’t get back in touch with you to ask for clarification, they’ll simply find someone else who CAN deliver what they’re looking for.
When it comes to pitching to a journalist you only get one opportunity to get it right first time.
Journalists are busy.
They’re up against deadlines, they’ll have more than one feature to write at any one time and the last thing they need is to receive a pitch that doesn’t pack a punch.
It’s important for the cream to rise to the top, so it’s crucial for you to master your message before you even consider pitching your business to a journalist, or putting yourself forward to provide expert comment.
As a lifestyle PR consultant, with over 16-years’ experience working in PR, I know what it takes to effectively pitch to the press to get the results you desire.
I know how important it is to master your message.
I’ve seen first-hand how your brand can be fast-tracked when you get in the media.
Not only is your expertise elevated and you're seen as a trusted authority in your industry, but it also elevates your credibility with the journalists too.
If they know they can rely on you to deliver what they need, then you’ll be asked to share your expertise time and time again.
If they know that you can provide them with exactly what they need, in a timeframe that helps them out, then they’ll ask to work with you time and time again.
And this is what helps you to build media momentum.
To build this level of momentum you must first lay a solid foundation to build upon.
Mastering your message is part of that foundation.
If you get your message wrong then you won’t have a solid foundation to build upon. If you get your message wrong then you’ll spend more time going back over work to correct it.
It really is like building a house.
If the foundations aren’t flat then the house won’t be as solid and chances are it may even fall down. If the foundations aren’t flat then the windows won’t fit perfectly and the doors won’t hang very well. The roof will be wonky and it may all fall down.
So, give yourself a head start and make sure you master your message before you start pitching your business and your expertise to journalists. You don’t want your reputation to fall down at the first hurdle.
If you need an extra pair of hands to help you master your message and get you in the media then continue reading.
Get In The Media is an online training course that has been created to help fierce female entrepreneurs to elevate their expertise, become the go-to expert in their industry, attract dream clients, get paid to speak and increase income.
As well as mastering your message you’re given access to a winning formula that will get you in the media in the fastest, easiest way possible, with no additional spend.
Ready to jump right in and get started? Then click to gain immediate access to the Get In The Media online training course.
Want to ask me a few more questions before you say YES to taking your business to the next level? Then let’s book a PR Discovery Call in the next few days. Simply provide me with a snapshot of your business by answering these questions, then I’ll be in touch with a date.