PR Case Study
Founder Women in Business Club
Area of Expertise:
So many! Mentoring, social media growth, launching a business, scaling a business, supporting women in business
Aim of PR Campaign: To raise Raimonda’s profile and position her as an authority in her industry
As the founder of online membership, Women in Business Club, Raimonda is working in a saturated market. However, so many female focussed memberships exist because there’s a huge demand for them, especially during the Covid-19 pandemic when the rug has been pulled from under our feet and the only certainty we face is uncertainty.
Why PR with Perkes:
Raimonda initiated a call after seeing a post on my personal FB profile that piqued her interest. She had worked with a few PR agencies in the past but had been disappointed with the results - she’d had none!
She saw from the case studies and testimonials that I shared with her that I could walk the walk and felt as though I was someone she could trust, due to my honest nature.
The PR Campaign:
From the Delve Deeper Day it was very apparent that Raimonda’s story is what sets her apart from other female entrepreneurs with a membership, and is the foundation in which she built Women in Business Club. It very much formed her ‘why’.
Therefore our focus has been on securing her interview slots and thought leadership/authority pieces, to help her spread her message and celebrate her wins, while subconsciously attracting her tribe.
During the campaign we’ll also be working with case studies, to share their stories in the mainstream press, in titles such as the daily newspapers, women’s weeklies and women’s monthlies.
The results so far:
6-month campaign (ends in March)
So far we have seen published features in:
Luxury Lifestyle Magazine - first-person interview
BDaily - from being the underdog to leading the pack
Elephant Journal - 7 smart ways to level-up your business in 2021
Thrive Global - 7 savvy ways to level-up your business in 2021
Thrive Global - Top tips for business success in 2021
WeAreTheCity - first-person interview
The circulation of the articles already published is:
We have also secured features in the following:
Brainz - double page interview
Personal Growth Magazine - interview as part of their Female Founders series
Authority Magazine - interview as part of their Female Founders series
Tech Round - interview as part of their Female Entrepreneurs series
Women’s Radio - she’s been offered her own show on the radio station
In the short space of time that we’ve been working together, Raimonda is already seeing an increase in enquiries to work with her as a mentor, either from existing WIB members or non-WIB members.